Privacy Policy

Last updated: 11 October 2026

This policy explains what the Sellmora app ("Sellmora", "we", "us") collects, how we use it, who we share it with and the choices you have. Sellmora is published by its independent developer, Ovemora. For any privacy question write to ovemora.support@gmail.com.

What we collect

Photos and notes you add. The photos you take or pick of an item, and any note you type about it.
Listings. The titles, descriptions, prices and item details that Mora writes for you and that you edit.
An anonymous account ID. Sellmora creates an anonymous account for you on first launch. We do not ask for your name, email address or phone number to use the app.
Settings. Your app language, country and currency, the marketplaces you sell on, and your choices in Settings.
eBay connection (only if you connect eBay). Your eBay user ID and username, and the access tokens eBay gives us so we can publish listings for you. If you publish, we also keep the eBay listing ID and link. If you give us a postcode for the item location, we store it to create your eBay item location.
Purchases. Your subscription status and purchase history, handled by Apple and our subscription service RevenueCat. We never see or store your card details.
Notifications. A push token, so we can tell you when a draft is ready or a listing goes live.
Usage and diagnostics. App events (for example that a draft was created or the paywall was shown), device model, operating system version, app version, approximate region derived from your device settings, and crash reports with technical details of what went wrong.
Support messages. If you contact us, your email address and message.

How we collect it

We collect information you give us directly in the app, information the app records automatically while you use it (usage events, crash reports, push token), and information eBay sends us when you connect your eBay account.

How we use it

To identify your item, research prices and write your listing.
To publish your listing to eBay when you ask us to, and to show its status.
To let you copy a listing to other marketplaces.
To provide and manage your subscription.
To send the notifications you allowed.
To understand how the app is used and improve it, using aggregated usage data.
To find and fix crashes and errors.
To keep the service secure and prevent abuse, for example by limiting how many drafts can be created per day or per month.

AI processing and your consent

Before Mora looks at your first photo, the app asks for your permission. When you allow it, the photos and notes of the item you are selling are sent to Google through the Gemini API on Google Cloud. Google uses them to identify the item, look up comparable prices on the web and write the listing text, and returns the result to us. We never send your name, email address, phone number or device identifiers to the AI service. Under Google Cloud terms, Google does not use this content to train its models.

You can withdraw this permission at any time in Settings, Send photos to AI. After that, no photo or note is sent to the AI service. You can still view and edit listings you already have.

Who we share it with

Google (Firebase and Google Cloud) hosts our backend and stores your account and listings (Firebase Authentication, Cloud Firestore, Cloud Functions), runs the Gemini API, and provides Firebase Analytics and Firebase Crashlytics.
Cloudflare stores the photos of your listings in a private Cloudflare R2 bucket. Photos can only be opened through short lived links that our backend creates for your own account.
RevenueCat manages subscriptions and receives your anonymous account ID and purchase information from Apple.
eBay receives your listing (photos, title, description, price, item details and item location) only when you connect your eBay account and choose to publish.
Apple processes payments for subscriptions and delivers push notifications.

Each of these companies processes data on our behalf or as needed to provide the service, under contracts that require them to protect it to the same or an equal standard as this policy. We do not sell your personal information, we do not share it for advertising, and we do not track you across other companies' apps or websites.

Where your data is stored

Your account and listings are stored on Google Cloud servers in the United States. Photos are stored by Cloudflare, whose R2 storage may keep them in data centers outside your country. When data moves from the UK, the EU or other countries to the United States, we rely on the European Commission's Standard Contractual Clauses and the UK addendum, or on another lawful transfer mechanism.

How long we keep it

We keep your listings, photos and settings until you delete them or delete your account. eBay tokens are kept while your eBay account is connected and deleted when you disconnect it, delete your account, or close your eBay account. Crash reports are kept for 90 days. Analytics data is kept for up to 14 months.

Deleting your data

You can delete a single listing in the app. To delete everything, go to Settings, Delete account and data. This deletes your listings, photos, eBay connection, settings and your anonymous account, and asks RevenueCat to delete your subscription record. Deleting your account does not cancel an active subscription. Manage or cancel subscriptions in your Apple Account settings.

Your rights

Depending on where you live, including under the GDPR, the UK GDPR and US state privacy laws such as the CCPA, you have the right to access, correct, delete or receive a copy of your personal data, to object to or restrict certain processing, and to withdraw consent at any time. To use these rights, contact ovemora.support@gmail.com. You can also complain to your local data protection authority. Our legal bases for processing are your consent (AI processing, notifications), the performance of our contract with you (creating and publishing listings, subscriptions) and our legitimate interest in keeping the app secure and improving it (diagnostics and aggregated analytics).

Children

Sellmora is not directed at children under 13, or under 16 in the EU and UK. We do not knowingly collect personal data from children.

Security

Data is encrypted in transit and at rest. Access to your listings is limited to your own anonymous account through security rules, photos are only reachable through short lived signed links issued to that account, and eBay tokens can only be read by our backend.

Changes

If we change this policy we will update the date above and, for important changes, tell you in the app.